With the development of the times, the market economy has further evolved into a surplus economy, and the concept of "customization" has been re-referenced and enriched by enterprises suffering from excess capacity. Because it caters to people's pursuit of quality and individuality, "customization" is quickly sought after by manufacturers. Even in the United States, "personalization" is ranked first in the "Top Ten Technologies that Change the Future".

Today, customization in all walks of life has sprung up, and the customization model in some industries is quite mature, especially in furniture, cabinets and other industries, and even electrical appliances and real estate have begun to gradually enter the era of customization.

In the ceramic tile industry, as early as around 2000, Bao Jiejun, chairman of Oceano Ceramics, put forward the new concept of "fashionable consumption trend of building ceramic products" in the book "China Wisdom", that is, consumers in the future will When consuming ceramic tiles, it will develop in the direction of spatialization, personalization, naturalization and art.

However, although the concept of "customized ceramic tile" has been put forward for more than ten years, so far, the "customized ceramic tile" model is still in its infancy and exploration stage, and its development progress is far behind other home furnishing industries.